Difference between Marketing and Advertising

Difference between Marketing and Advertising

As explained in this article, there are some differences between these two terms. Now let’s look at the difference between marketing and advertising. We cannot deny the fact that the survival of a business depends primarily on its customers. Therefore, the concern is that you need to plan your marketing strategy in a way that can turn shoppers into buyers. Marketing, on the other hand, refers to the process of promoting or selling a product or service using tools such as marketing research or advertising. Many people think that marketing is the same as advertising, but marketing is disciplined.

Many people think that marketing is the same as advertising, but marketing is discipline and advertising is only part of it. Advertising is a paid form of communication for people aimed at providing information, creating needs, and taking action, and is beneficial to advertising sponsors.

Comparison table

Basis for Comparison




An activity to understand market conditions in order to identify customer needs and create products that sell themselves.Advertising is part of a market communication process aimed at getting the public’s attention to something specific.


Products, prices, locations, people, promotions, processes.promotion


Long termShort term


Market research, promotion, advertising, distribution, sales, public relations, customer satisfaction.Radio, television, newspapers, magazines, billboards, social media, sponsorships, posters.


More and more salesCreate consciousness

Focus on

Create a market for new or existing products and build a brand image.Attract the attention of the general public.

Marketing Definition

Marketing is a long-term business activity from market research to customer satisfaction. Marketing is more than just product promotion, but it’s all about understanding market conditions, identifying customer needs, designing products according to your requirements, choosing the best media to promote your products, and more. The purpose is to advertise through various channels. , Pricing, product distribution and sales, public relations creation, after-sales service to satisfy customers.

In a nutshell, marketing is a promotional process that delivers the right product to the right market for the right people at the right price.

Marketing is about effectively explaining the value of a product or service and influencing your customers in a way that ultimately makes a purchase.

Advertising Definition

Advertising is part of the marketing process and is the most expensive. This is a monologue activity aimed at persuading more and more people towards products and services. This is a technique that allows one message to reach many people in seconds. Therefore, the company uses this method to promote its products or services and attract consumer attention.

Advertising can be done through a variety of channels, including advertising on radio, television, websites, newspapers, magazines, magazines, billboards, banners, social media, sponsorships, posters, banners, neon signs, and more.

Advertising can be done to promote a product or service, or to provide relevant information, opinions, or public notices. Raise people’s awareness about various products. This means that people can easily identify what they eat, what they wear, what they use, and so on. You can also easily classify true and false (misleading) ads.

The Main Differences Between Marketing and Advertising

  1. Advertising is marketing, but marketing is not.
  2. Products, prices, promotions, locations, people and processes are the six main aspects of marketing. Promotions are a key aspect of advertising.
  3. Marketing is done to increase sales, and advertising is done to attract customers.
  4. Marketing focuses on creating a market for products and building a reputation, while advertising focuses on attracting public attention.
  5. Marketing is a long-term process. Advertising, on the other hand, is a short-term process.


  • The main purpose is to increase sales.
  • Product promotion.
  • Explain the value of a product or service to your target customers.


In the business context, marketing and advertising are very big terms and are used many times. Therefore, it is important to understand the difference between the two. If you still have questions after reading the excerpts from this article, you can understand them with the following example. Marketing is about attracting customers, and advertising is about attracting customers.

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